4 Reasons Why You Need Content Localization to Drive More Sales

  • Nowadays, companies should keep an eye of their target audience so that their products and content sound authentic within the locales.
  • Though website content includes text, it also incorporates on images, products, key messages, offers and regulatory requirements.
  • According to recent study, various non-English consumers will not make purchases that are not in their native language.
  • By localizing your content, you can increase potential customers leading to more sales. It can also create a message that resonates and does not offend different groups and individuals via the collection of local data and social media monitoring.
  • Understanding your target market profoundly and seeing their needs from their perspective is the solution to delivering products or services that are trendy.
  • Enabling local payment methods and localizing prices based on their currencies, customers can make transactions effortlessly.

 

As we live in a modern age, our international marketing teams are hungry for more leads. Planning season is coming up. At some point, clients will inevitably ask you, “Can you give us a ballpark range on how much we should allocate to add a different language?” The answer to this question is undoubtedly not going to be an easy one since it can take at least 3 months to prepare. Having a localization strategy can help you prepare for these discussions to position yourself a few steps ahead. Aside from this, it takes more than one native language to optimize a local user’s experience of a global website.

 

Before we get into more details of how to construct a localization strategy for investing in other native languages, it is essential to understand the difference between localization and translations. Localization refers to the process of adjusting all the website content to the targeted locale, based on the combination of geography, language and culture. Meanwhile, translations serve as a key component of localization that converts text from one language to another. If a business wants to reach non-English audiences, it would be more desirable if companies could translate and localize content for the ones in the selected region. Keep in mind that having a translated website does not mean it has been truly localized. After all, it is just the beginning. In recognition of this fact, here are some of the reasons why localization plays a crucial role in shaping industries’ future.

 

Products and Services Attract, Localization Sells

By conversing with your audiences in their languages, you are also building commitment due to the creation of mutual understanding. Though the act of conversion will differ, a considerable portion of them prefer buying within their own culture. A global study on this topic found that over half of website visitors choose to associate specific products and services in their own native languages. About 60% of French website visitors said they only spent items linked to their culture. With the process of localization, you can set a pace for your own competitors.

<img src="Coca Cola Localization.jpg" alt="Coca Cola Soft Drink Glass Bottle Localized.">

Coca Cola Localization Source of Image: Unsplash.com by Calvin Hanson

 

Makes Your Message Strike the Right Note

In the olden days, launching an unethical campaign would not have a meaningful impact on a brand’s reputation. Since people turn into modern consumers from internet connectivity, their expectations towards brands continue to heighten. The cultural appropriation also becomes more harmful by Millennials and Gen Zs. Other than that, specific symbols and hand gestures can bear the meaning of insult.

 

Through localization as a digital marketing strategy, agencies can help dodge from those possible mistakes. They can create a message that resonates and does not offend different groups and individuals, with the collection of local data and social media monitoring. Likewise, penetrating beyond behavioural and demographic information highlights local consumers’ motivations. These data could allow your brand to shape their content and assemble with consumer demands. In short, understanding their values could reveal stellar themes you should tap into.

<img src="Picture Worth a Thousand Words.jpg" alt="Image localization for collage pictures on wall">

Image localization is important as they carry different meanings for various cultures. Source of Image: Unsplash.com by Vi Vibit

 

Accelerates Local Business Development

Just to let you know, creating a demand for your products or services does not lead you to victory. Comprehending your target market profoundly and seeing their needs from their perspective is the solution to delivering products or services that are trendy. You will not be able to fulfill this if you apply the same standards for all your target markets worldwide. This can only be undertaken with marketing localization in reliance on in-depth market research.

<img src="Localization Marketing Business Development.jpg" alt="Group of people discussing localization marketing.">

Localization marketing can accelerate local business development. Source of Image: Unsplash.com by Antenna

 

Reduces Barricades for Easy Payments

When it comes to inaugurating your company to a new market overseas, there are several obstacles to examine. It could range from the limited channels of payment and delivery of goods. Through localization process, it can help accelerate the time it takes to enter new markets. By enabling local payment methods and localizing prices based on their currencies, customers can make transactions effortlessly. Shoppers are programmed to convert the product price into their native currencies to view the actual cost. Moreover, the pricing display and currency types can influence your customers’ perceptions, regardless of where they are. These perceptions are important when you want to earn customers’ trust from all corners of the globe.

<img src="Drive Sales Payment.jpg" alt="Contactless payment drive sales.">

eCommerce platform that provides various payment methods can automatically change price currencies which could increase sales. Source of Image: Unsplash.com by Clay Banks

 

What is your biggest challenge when it comes to content localization? Share with us in the comment section!

Cynthia Vydiana Putri About the author

As a whimsical writer and spirited amateur baker, Cynthia tends to split her day by working in the afternoon to watching movies in the evening. Since committing to the PR life, Cynthia began her journey by obtaining an Arts Diploma in Monash University and a Bachelor's Degree in Mass Communication and Public Relations from Curtin University Malaysia. Cynthia also took a big leap into the public relations industry at Golin Jakarta as an intern before finally kicking off as a Business Development Intern at Krona.

No Comments

Leave a Comment: