5 Ways to Improve Web Pages with Customization

January 30, 2023

In Content, Information Technology, The Digital World

We all want our web pages to communicate effectively and fast so that visitors can determine whether they are in the proper location. Visitors who qualify delve deeper.

What Is Web Pages

Web pages is a document or information resource that may be accessed through the Internet or a private network. It is usually accessed using a web browser and can take the form of web pages in HTML, CSS, or JavaScript. Web pages can contain text, photos, videos, and other multimedia elements, as well as interactive elements like forms and links to other pages. Web pages are commonly kept on web servers and can be developed and updated with a variety of web development technologies and tools.

1. Write Descriptive <H1> Headers

We’ll begin with the web pages header because it is frequently at the top of the visual hierarchy.

Yes, each page (and each scroll level on each page) has a visual hierarchy. One aspect stands out the most, drawing the visitor’s attention initially. The eyes move down the page as a second element appears in the hierarchy, and so on.

The key to web pages design and usability is creating and managing the visual hierarchy.

Because the <H1> heading is frequently at the top of that hierarchy, we’ll begin there. It’s horrible if it’s generic, ambiguous, and uninteresting. It’s preferable if it’s specific and descriptive. The 5-second test will go well for you.

Photo by Krona

You can see the difference right? And it’s a simple opportunity to seize. It may take less than 5 minutes to make your site header more descriptive. If internal stakeholders object, explain to them it’s simply a test (as all modifications are) and that you’ll change it back if it doesn’t work out.

In headers, clarity is more crucial than cleverness. The most visible feature should also be the most useful and compelling. Otherwise, the visitor is forced to dig.

2. Use a Relevant Image

The featured area image should be placed prominently on the webpage, near the top of the visual hierarchy. If the header is clear and specific, the image can serve as a reinforcement to let the visitor know they are in the right place.

Photo by Krona

However, even if the header is clear, it’s still important to use a relevant and specific image rather than a generic stock photo as it can improve the user’s experience.

3. Rewrite Generic Subheads

Rewriting generic subheads in web pages can help to make the content more specific and relevant to the user. Generic subheads can be defined as those that are vague and do not provide enough information about the content that follows. They can also be seen as uninteresting and not catching the attention of the user.

By rewriting these subheads, it will be possible to make them more descriptive, interesting and engaging to the user, thus, increasing the chances of them reading the content that follows. This can be done by using action words, including numbers, asking questions and being specific about the topic. Furthermore, rephrasing and using synonyms to avoid repetition and make the subheads more catchy.

Photo by Krona

Subheads provide an opportunity to draw the visitor’s attention to something useful and beneficial. Your industry will use the best subtitles. They communicate swiftly, bringing value to the visitor’s experience.

Subheadings for testimonials are a nice example. The subhead “What customers say about us” does not reveal what customers say. It is far preferable to use the subhead to highlight an appealing aspect of a testimony.

4. Use Descriptive Navigation Labels

The main menu provides another opportunity to be specific (or super generic and vague). Always near the top of the visual hierarchy is the navigation bar. Most visitors scan the main menu first, even if they do not scroll at all. No need to worry, there are many templates for web pages that you can use to provide a clearer user experience.

Photo by Krona

Of course, business organizations with numerous offerings may have a compelling reason to use generic labels at the top level of the navigation. It makes sense. However, even large corporations can be very specific in their sub-navigation labels within their mega menus.

So, navigation labels are critical. Website navigation best practices include specific, descriptive nav labels. They inform the visitor that they have arrived at the correct location. They also assist visitors in categorizing themselves into deeper pages with more specific content.

5. Call to Action on Web Pages

Finally, you arrived at the CTA. It is now frequently given its own page block near the bottom of the page. That’s great. It deserves its own space.

But how specific is your call to action? Is it specific to your company or generic to all businesses?

Consider the distinction between these two examples. The first is generic and can be found on any website on the internet. The second pertains to the visitor. It provides them with a reason to click.

Photo by Krona

Look closely at the verbs on your page. The key to high clickthrough rate buttons is verbs. Contact, read, learn, and click are all common verbs in some calls to action. Specific verbs in great CTA’s include schedule, talk, check, download, and watch.

Remember that no one clicks anything unless they’ve performed a split-second cost/benefit analysis. You can enhance the perceived cost or advantage of anything to increase the clickthrough rate.

Let’s use Krona to advance your digital marketing, which has been around for about 10 years in the digital optimization world. Please complete this form and let’s Collaborate!