Memes Marketing Explained – Beyond A Trend
If you’re on social media, you’ve probably heard of memes marketing. It’s a social media content type that can stand out among all kinds of ideas. So the question is: “Can you use memes to market your brand?”
Definition For Memes
In fact, the word “meme” originated from Greek, meaning “that which is imitated.”
Surprisingly, memes have been around long before social media even took off. According to Richard Dawkins, “meme” initially means something that goes viral. He introduced it as “an idea, behavior, or style that spreads from person to person within a culture.”
Why Memes Marketing Is A Great Idea
What makes memes so unique is that they communicate attitudes, feelings, and situations. They’re bound to be funny with a clever caption or sarcastic with some dark sense of humor. Either way, they still go viral very quickly, and that’s exactly why your brand shouldn’t ignore them.
1. Memes are low on cost
Memes are inexpensive because they are prone to be simple visually and don’t require many financial resources. If you’re used to it, they also won’t take up much of your time either.
The whole package includes your terrific idea, a suitable meme template, and basic editing tools. You don’t have to create something entirely from scratch, using the existing materials and adding a twisting caption is perfectly fine.
2. More likely to be viral
Memes are definitely one of the most shareable contents across the internet today.
A huge part of it probably has to do with entertainment, stress relief, and a sense of belonging between people. It’s fairly informal, but because of this normal and humane element in memes, people can reach out to their community better.
Memes with long life spans and ongoing shares will bring you more engagement than ever. This could be a leveraging step for your brand to raise awareness.
3. Catch trends more smoothly
Another explanation why memes could be fantastic for your brand is that they are related to current trends or controversial discussions. This enables your brand to look more approachable yet modern, always in contact with hot issues.
When you’re following trends well and putting an emphasis on them by a twist in form of memes, your brand is more likely to receive a boost in engagement rate on social media.
How To Include Memes In Marketing
1. Choose a memes marketing style
It’s a smart strategy to early define what type of memes you’re going to elaborate on. Then decide your brand’s taste in humor so that branding can be maintained consistently at all times.
With a specific description of the target audience, you’ll be able to clearly identify the way to approach and befriend them. Consequently, you’ll figure out the kind of memes they’re likely to love.
2. Craft your own memes
Afterward, you can consider creating your own memes with a distinct and authentic style. You’ll need to capture moments of your products that can be used as memes, either planning out first or just randomly taking pictures.
It’s important to make sure that your sense of humor and the sudden twist in your memes align with those of your audience. This would increase the likelihood of self-made memes being adored by the crowd.
Keep in mind that memes eventually die and will be replaced by new ones. Each meme has a lifespan, and as a digital marketer, you’ll have to be aware of relevant memes.
3. Remix existing memes
Memes are born to be shared, which gives you lots of chances to forward memes from other creators to the audience. You’ll have no difficulties in finding people who are more than happy to let you reuse their content. Not to mention they can even have small conversations with you for better ideas and executions.
Remixing previously made memes will save you a good amount of time, giving you a convenient starting point. You only have to add a bit of salt, some addictive substances to fit your own memes taste.