Title Image

Which One is More Effective? Paid or Organic Search

In digital marketing, marketers often compare organic marketing or paid search marketing.

 

While these two strategies are considered to have quite similar patterns, they are also known to support brands in achieving their sales goals.

 

When you dive into search engine marketing (SEM), there are a lot of terms and acronyms to grasp. 

Ultimately, it comes down to where your website appears on a search engine results page (SERP) and whether you buy that ranking with paid or organic optimization.

 

Photo by Unsplash

 

PAID SEARCH MARKETING

Paid search or SEM (search engine marketing) is a keyword-based paid online advertising model placed in search engine results. These ads match keywords with the user’s search history.

 

You may find paid search marketing called Pay-Per-Click (PPC) marketing or PPC advertising. With PPC ads, the advertiser only pays when someone clicks on their ad, and this is the most common kind of search ad.

 

This paid ads platform can place ads according to the target user based on location, device, to the language they use. In this way, ads can better target potential buyers.

 

Photo by Paxels

 

ORGANIC SEARCH MARKETING

 

This method is where you want to increase your website’s ranking in the SERPs naturally. 

 

Search engines rank websites by relevance to the keyword typed into the search, so a lot of organic search marketing involves ensuring your titles, tags, meta descriptions, URLs, and keywords.

 

In other words, the content on your landing pages and blogs are all highly relevant to your potential customers.

 

This method is better known as one of the SEO (search engine optimisation) strategies. SEO is a long-term game that requires regular attention from the person maintaining your website.

 

What is the difference between organic search and paid search?

 The main difference between organic and paid search marketing is time and money. 

With paid search advertising, you are essentially paying for immediate results in search engine rankings on the results pages of Google, Bing, or any other search engines. 

 

With organic marketing tactics, you are investing in long-term results in search engine results page rankings using SEO optimisation.

 

It may take longer for your website to appear on the front page, but you can achieve it without a budget, and organic rankings can last longer than paid ads rankings.

 

In our experience, it would take at least 6 months to see the SEO result. Concerning the result, we can see the improvement based on the number of leads, website visitors and revenue.

 

Photo by Unsplash

 

Are both good for your business?

 

Investing in paid search ads is surely more plausible if you can only pursue one and decide you need quick short-term results. 

On the other hand, organic search can serve as your go-to activity, especially when you have more time to pursue long-term sustainable results that require long-term maintenance and optimisation.

 

Here are some statistics to consider about organic search.

 

  • 70% of marketers think SEO (organic search tactics) is better than PPC (advertising) for sales, found through organic search results in a better click-through rate, more time spent on the page, and more leads eventually.
  • 80% of people searching for something on Google ignore paid advertising. Of the links clicked by searchers, 70% are organic.

 

Next, here’s why paid search is needed.

 
  • Only half of the searchers correctly identify ads that conflict with organic search results
  • Search ads can increase awareness by up to 80%
  • 63% of searchers said they would click on an ad if that were what they wanted
  • 75% of searchers say it’s easier to find what they want in paid ads
  • 88% of local business searches result in visits/calls within 24 hours

 

Paid search and organic search work together to improve your overall digital marketing. 

 

Pay-per-click advertising on search engines should drive conversions and web traffic in the short term.

Take advantage of Google’s options for broad match keywords and phrases to attract customers on a more general level.

 

To gain more understanding about Organic Search and Search Engine Optimisation (SEO), here is a link you may click on!

adenisa